Marketing and Sales

Marketing and sales are two intertwined functions crucial for a business's success, but they play distinct roles in the customer journey. 

Marketing:

• Focus: Generating awareness, interest, and desire for a product or service.

• Activities: Market research, branding, advertising, content creation (blogs, social media), public relations, email marketing, SEO, website development, events, and lead generation.

• Goals: Attract potential customers, build brand loyalty, educate the market, and generate leads for the sales team.

Sales:

• Focus: Converting leads into paying customers.

• Activities: Prospecting, qualifying leads, building relationships, presentations, negotiations, closing deals, and customer service.

• Goals: Increase sales revenue, meet sales targets, build strong customer relationships, and ensure customer satisfaction.

Marketing and Sales Pathways in Jivrus Technologies

Graphics and Animation 

Growth Engineering 

Content Writing